Helium 10 Starter and Platinum are 2 popular plans for Amazon sellers with different needs. The Starter plan is great for beginners starting their FBA journey, while the Platinum plan has advanced tools for sellers who want to grow their business.
Picking the right plan can be confusing, especially for new sellers or those upgrading from the free plan. Which one is best for you? Which gives the most value?
In this article, I’ll compare both plans to help you decide.
Key Takeaways
- Starter Plan costs $39/month and is good for launching one or two products.
- Platinum Plan costs $99/month and is best for growing Amazon and Walmart sellers.
- You can upgrade from Starter to Platinum anytime.
Helium 10 Starter vs. Platinum: Key Differences
For a quick comparison, here’s an overview of both plans:
| Features | Helium 10 Starter | Helium 10 Platinum |
| Pricing | $39/month | $99/month |
| Tools Available | 20+ | 30+ |
| Xray Keywords | 5 Uses | Unlimited |
| Cerebro | 2 Uses | 250 Uses |
| Magnet | 2 Uses | 250 Uses |
| Scribbles | Limited | Unlimited |
| Keyword Tracker | Not Available | 500 Keywords |
| Market Tracker | 1 Marketplace | Up to 3 Marketplaces |
| Freedom Ticket | Available | Available |
Comparison Between Helium 10 Starter vs. Platinum Plans
To choose the best plan, check this side-by-side comparison of features.
1. Product Research
Helium 10 has five product research tools, each with different limits based on the plan.
| Feature | Starter | Platinum |
| Black Box | Limited | Unlimited |
| Trendster | ✔ | ✔ |
| Xray | ✔ | ✔ |
| Xray for Walmart | Limited | Limited |
| Review Insights | ✔ | ✔ |
Black Box – Key Difference
The Platinum plan is best for sellers who want unlimited access to Black Box and Xray to find new products.
The Starter plan helps assess product performance but is more limited.
2. Keyword Research
These tools help sellers find the best keywords for listings and PPC ads.
| Feature | Starter | Platinum |
| Cerebro (AMZ + Walmart) | Limited | Unlimited |
| Magnet (AMZ + Walmart) | Limited | Unlimited |
| Xray Keywords | 5 Uses | Unlimited |
| Keyword Sales | Not Available | ✔ |
| Advanced Brand Analytics (ABA) | Not Available | ✔ |
Cerebro: Key Difference
The Starter plan allows only a few searches per day, while Platinum provides full access.
Features like Keyword Sales and ABA need a Seller Central connection.
3. Listing Optimization
These tools help create and optimize Amazon listings.
| Feature | Starter | Platinum |
| Listing Analyzer | 2 Uses | 50 Uses |
| Listing Builder | 2 Searches | 20 Listings + 20 Searches (No Amazon Sync) |
| Scribbles | Limited | Unlimited |
| Frankenstein | Limited | Unlimited |
Listing Optimization – Key Difference
The starter plan has fewer searches and limited optimization tools. Platinum gives full control.
4. Operations
These tools help manage Amazon listings and real-time updates.
| Feature | Starter | Platinum |
| Follow Up | Not Available | 5,000 Emails |
| Alerts | 2 Products | 20 Products |
| Refund Genie | Not Available | Not Available |
| Inventory Management | Limited | 40 SKUs |
| Inventory Protector | ✔ | ✔ |
Operations – Key Difference
The Starter plan supports only two product listings and no follow-up emails.
If you have multiple products, the Platinum plan is a better choice.
5. Analytics
Helium 10 analytics tools track profits, keywords, and markets.
| Feature | Starter | Platinum |
| Keyword Tracker (Amazon) | Not Available | 500 Keywords |
| Keyword Tracker (Walmart) | Not Available | 100 Keywords |
| Profits (Amazon) | ✔ | ✔ |
| Profits (Walmart) | Limited | Limited |
| Market Tracker | 1 Marketplace | Up to 3 Marketplaces |
Analytics – Key Difference
The Starter plan lacks keyword tracking. Platinum includes tracking tools, but deep insights require a $19/month add-on.
6. Learning Resources
Helium 10 offers training for new Amazon sellers.
| Feature | Starter | Platinum |
| Freedom Ticket | ✔ | ✔ |
| Exit Ticket | Not Available | Not Available |
| Amazon PPC Academy | Not Available | Token Required |
Freedom Ticket – Key Difference
Freedom Ticket is an FBA training program worth $997.
Many sellers subscribe to Starter ($39/month) just to access it.
Helium 10 Starter vs. Platinum: Pricing Breakdown
Both plans offer monthly and yearly subscription options.
| Helium 10 Plan | Monthly Price | Annual Price |
| Starter | $39/month | $29/month ($384/year) |
| Platinum | $99/month | $79/month ($948/year) |
Both plans come with a 7-day money-back guarantee. If you cancel within 7 days, you can request a full refund by emailing [email protected].
Additionally, if you want to save more you can use our exclusive discount codes to save more paid plans.
Limitations of Helium 10 Starter vs. Platinum
Neither plan includes all Helium 10 tools. Here’s what each plan lacks:
Helium 10 Starter – Limitations
- No keyword tracking
- Can only track 2 products
- No follow-up emails
- Scribbles & Frankenstein tools are limited to 30 days
- Advanced keyword tools are either limited or unavailable
Helium 10 Platinum – Limitations
- No sales growth recommendations
- Limited listing builder (no advanced options)
- Can only track 40 SKUs
- No Refund Genie (for automating refunds)
- Only 1 user seat
Who Should Choose Helium 10 Starter?
The Starter plan is best for those looking for basic tools & training Sellers with 1-2 products. Also for New sellers who want to start their FBA journey. This plan is not ideal for high-volume sellers but works well for beginners.
Who Should Choose Helium 10 Platinum?
Growing sellers who want higher tool limits & automation with multiple products looking to scale their business can go for the platinum plan.
If you want to automate some of your FBA processes then the platinum plan is the best choice.
Can You Upgrade From Starter to Platinum?
Yes, you can upgrade to the Platinum plan anytime by clicking the Plans & Billing section in your Helium 10 dashboard.
Also, you can downgrade if the cost is too high or you mistakenly subscribe to a higher plan.
Other Helium 10 Pricing Plans
If Starter or Platinum don’t fullfill your needs, consider these options:
1. Free Plan: Limited access but great for testing tools.
2️. Diamond ($279/month): Best for professionals needing unlimited access to most tools.
3️. Elite ($99/month): Exclusive training for top sellers (recently reduced from $399/month).
Final Thoughts: Which Plan is Best?
If you are a beginner and want to try our Helium then you should start with a starter plan and if you are a growing seller with multiple businesses then should opt for a platinum plan.
Both plans are great, but Platinum offers more tools & higher limits, making it ideal for serious sellers.
