When I think about tools for selling on Amazon, Helium 10 is the only one that comes to mind. Well, I am not the only one choosing this; more than 2 million Amazon sellers rely on Helium 10.
Besides being an amazing tool, Helium 10 might not be an ideal choice for some sellers out there. It’s because it has a steep learning curve, and you get complete access to all the tools after you pay for it. To add more reasons, let me tell you that the price of Helium 10 keeps increasing. This is why a lot of sellers avoid using this tool.
If you are looking for Helium 10 alternatives, you do not have to worry. I have plenty of options to provide so that your selling on Amazon does not stop. I decided to dive into the world of Amazon seller tools and check out some popular ones similar to Helium 10.
After testing many different tools and considering their cost, features, and data accuracy, I am providing a list of the top 8 alternatives to Helium 10.
So, let’s dive in with no delay!
8 Best Helium 10 Alternatives (2025) – Quick Overview
Before diving into the details, here’s a quick comparison of the best alternatives to Helium 10 and what they excel at:
| S.No. | Alternative | Best For | Price |
| 1 | Jungle Scout | All-in-one solution | $49/month |
| 2 | AMZ Tracker | Listing & SEO optimization | $49.99/month |
| 3 | Stackline | Keyword Suggestions | $199/month |
| 4 | ZonGuru | Split testing for listings | $49/month |
| 5 | Viral Launch | PPC automation | $69/month |
| 6 | Exploding Topics | Finding top-selling products | $39/month |
| 7 | SellerApp | Priority support | $49/month |
| 8 | Zoof | Advanced analytics | $29/month |
Each of these tools offers unique features that may suit different seller needs better than Helium 10.
Top 8 Helium 10 Alternatives & Competitors
Let’s take a look at some of the best Helium 10 competitors that will make your Amazon Business Selling easier than ever. Let’s Go!
1. JungleScout
If you have just started your Amazon business and are confused about which tool to use, then I suggest JungleScout because it is beginner-friendly. It is one of the best alternatives to Helium 10 because it offers merely the same features as it does in JungleScout. I could get all the necessary data to determine which products are the hot ticket items to sell on Amazon.
One thing I like about Jungle Scout is its Product Database, which has a whopping 475 million products listed on Amazon. I used this data to select the most profitable products in my niche. Also, Jungle Scout’s data accuracy is top-notch, hitting an average of 84.1%, which beats out Helium 10’s 74% any day.
The Supplier Database feature of Jungle Scout is a lifesaver. It helps me find verified suppliers in my area, which means I can source products to sell on Amazon without browsing the internet for hours. Get the Platinum plan at a 25% discounted price using the Helium 10 discount code.
Jungle Scout researches and discovers products to launch and sell on Amazon. It’s like your trusty assistant that will help uncover high-demand, low-competition keywords to boost your rankings on Amazon’s search results.
Features:
- Product Tracker
- Keyword Scott
- Rank Tracker
- Alerts
- Opportunity Finder
- Listing Builder
- Inventory Manager
- Supplier Database
- Product Data Base
Pricing:
- Basic – $49/month
- Suit – $69/month
- Professional – $129/month
Why Choose Jungle Scout Over Helium 10?
Because Jungle Scout offers easy-to-use tools and budget-friendly plans with discounts. Also, it provides clear Amazon sales estimates, making it a great choice for data-driven sellers.
If you’re new to selling on Amazon and want a simpler, more affordable option, Jungle Scout is a strong alternative to Helium 10.
JungleScout testimonail:
⭐⭐⭐⭐⭐ “Responsiveness and effectiveness from staff are really fast. Although, I wish the system would had returned my money into my bank account immediately, I’ll have to wait until it’s processed. Just saw their response and it makes sense. So I changed from 4 stars to five stars. Thanks, guys.” – Mateus Amorim mendes
Source: Trustpilot
2. AMZ Tracker
Another amazing alternative to Helium 10 is AMZ Tracker. It has simple and basic features, but still, it has a good pack of features to track rankings, optimize product listings, and perform thorough competitor analysis.
The proprietary feature of AMZ Tracker provides insights on products that do not get much attention, but they helped me generate some good profits. Isn’t it amazing to get to dive into the areas where there is less competition?
I also tried their free Chrome browser, and trust me, it was better than the Chrome extension of Helium 10. I think AMZ Tracker wins in this one. Using this tool, I can focus on the niche and products that provide me huge profits. I can easily get the keywords that the customers most search for in my niche.
Features:
- Product Database
- Quick View
- Keyword Research for Amazon
- Product Keyword Lookup
- Sales Estimators
- Stock Stats
Pricing:
- Seller Bundle – $49.99/month
- Starter kit – $50/one time
- Add-on on product pages – $10/month
Why Choose AMZ Tracker Over Helium 10?
AMZ Tracker excels in keyword rank tracking, competitor analysis, and conversion optimization. It offers hijacker alerts to protect your listings and a Review Club to help boost product reviews.
AMZ Tracker testimonial:
⭐⭐⭐⭐⭐ “AMZ Tracker can do a lot of things. It will track your ranking in Amazon searches for your target keywords. It will help you to optimize your listing, and find problems with your competitor’s listings.” – Morley
Source: Trustpilot
Check out for full detailed comparison of Jungle Scout vs Amz Scout in our detailed article.
3. Stackline
The best thing about Stackline is that I can check out insights from a whopping 300 billion searches in online stores. Stackline gives me detailed info about what’s hot in retail, like which brands are getting attention and what people are searching for. It’s not just for Amazon sellers; anyone who wants to make smart selling decisions can use this tool to boost their business.
I can see all my sales and marketing info in one place, which makes it easy to keep track of everything. If something important happens in the market or with my inventory, Stackline immediately lets me know with alerts.
I get to peek at which brands are doing the best so I can figure out where I fit in and how to stand out. Stackline even helps me with advertising by automating some processes and predicting their worth.
Stackline is mostly for looking at trends and analyzing data, not so much for managing advertising. It works best for bigger brands selling stuff in many places, not just on Amazon.
Features:
- Ecommerce Analytics
- Set alerts for market changes
- Explore retail market
- Advertising automation
- Predict ROI before investing
- Trend analysis
Pricing:
- Pro – $199/month
- Enterprise – $1,499/month
Why Choose Stackline Over Helium 10?
Slackline focuses on automating and optimizing Amazon PPC campaigns, unlike Helium 10, which is broader. Provides live performance tracking for ad campaigns, helping sellers adjust bids and budgets effectively.
Stackline testimonial:
⭐⭐⭐⭐⭐ “We use stackline for a wide range of reporting, analysis and targeting. We use Stackline almost every day” – Dean E.
source: G2
4. ZonGuru
I liked ZonGuru because it has 17 different tools to help me grow my business. You can use these amazing tools when you start your business or when you are in the middle of running a business. I used it while making good sales revenue on Amazon, and it helped me earn much more than what I was getting.
While using ZonGuru, I was impressed by how it helped me find those hidden keywords that really boosted my sales. Helium 10 might miss these kinds of keywords, but they are very useful for grabbing the attention of eager shoppers and ranking higher without so much competition.
ZonGuru helped me with keyword research, tracking, and listings, and you won’t believe it – my organic traffic went up exponentially. You can try out all these features using the ZonGuru free trial. Start NOW!
Features:
- Uncovers long-tail keywords with high search volume
- Chrome extension for easy access to tools
- Email and review automation
- Listing optimization
- 7-day free trial
Pricing:
- Researcher – $49/month
- Seller – $79/month
Why Choose ZonGuru Over Helium 10?
Because ZonGuru focuses on SEO and listing optimization to improve visibility without relying on PPC ads. Also, it offers affordable pricing for sellers looking to grow without overspending.
ZonGuru testimonial:
⭐⭐⭐⭐⭐ “Zonguru (ZG) are the absolute leader in software when it comes to online selling. I’m am not the most IT-savvy person and the ZG tools are easy to use and save so much time when it comes to product research and keywords. I’m incredibly grateful and can’t recommend them enough, a special thank you to Darren who has gone above and beyond to assist me on many occasions. Keep up the outstanding work!” – Tash McCarty
Source: Trustpilot
5. Viral Launch
When I wanted to go beyond launching products and focus on keeping them successful, Viral Launch caught my eye as a more specialized option than Helium 10.
What sets Viral Launch apart is its knack for fine-tuning listings to ensure they’re bringing in the most sales possible after they launch. And let me tell you, their bid management automation is a real game-changer.
But what I find most helpful about Viral Launch is their “Listing Dojo” tool. With this nifty feature, I can easily test different parts of my listings to see what grabs customers’ attention and gets them to buy. It’s like having a secret weapon to boost revenue!
By combining all these smart features, Viral Launch helps me get better results faster than if I tried to do it manually with Helium 10 alone. Plus, they’ve also covered the basics, like product research and inventory management, so it’s a well-rounded toolkit for sellers like me.
Features:
- Find product ideas
- Validate Product Ideas
- Search Relevant Keywords
- Analyze ASIN Listings
- Track Keywords Ranking
Pricing:
- Essentials – $69/month
- Pro – $99/month
- Pro Plus Ads – $199/month
Why Choose Viral Launch over Helium 10?
Because the Viral Launch split testing feature helps sellers decide which listing can actually make sales on Amazon. This real-time feature can be a key point in picking this tool over Helium 10.
Viral Launch testimonial:
⭐⭐⭐⭐⭐ “Product Discovery is awesome! It helped me find the perfect product and I just hit my highest revenue month ever!” – Miguel Tellez
Source: Trustpilot
6. Exploding Topics
Did you know about Exploding Topics before? Well, I used this a while ago, and I was impressed. It helps me know about the upcoming hot topics and products so I can be prepared with my selling items. It goes through millions of websites and social media feeds to uncover the next big thing. Exploding topics tell you about footwear, pets, beauty, and more.
Exploding Topics is best for analyzing trends using its trend database. It helps me to stay one step ahead in the competitive market. I can dig deep into the trends, sorting and analyzing previous info to see what’s on the rise, what’s peaking, and what’s cooling off.
Exploding Topics tells me what’s trending using the weekly report highlighting the top trends. It explains why and points me toward related trends that are likely to blow up.
With Exploding Topics Pro, I get a head start of at least six months on trends before they hit the mainstream. The platform allows me to create projects and track trends to keep a close eye on how my products perform.
Features:
- My Projects
- Trend Search
- Trending Startups
- Trending Products
- Reports Library
- Meta Trends
- API access.
Pricing:
- Entrepreneur Plan – $39/month
- Investor Plan – $99/month
- Business Plan – $249/month
Why Choose Exploding Topics Over Helium 10?
As it focuses on emerging trends across multiple industries, not just Amazon. It helps you identify future opportunities, making it ideal for sellers looking to stay ahead.
Exploding Topics testimonial:
⭐⭐⭐⭐⭐ It’s surprising there’s no review yet. An extremely useful tool for dropshipping. Helps me find potentially profitable products and verify research data of all kinds of product research tools. Can’t imagine doing business without it. Can definitely recommend it! – Sarah Merzel
Source: Trustpilot
7. SellerApp
When searching for something better than Helium 10, SellerApp was the perfect fit. It has some of the best features that Helium 10 doesn’t.
One thing I really appreciate about SellerApp is that it provides you with info about all the hidden profit-making products on Amazon. Their top-notch features and keyword research tools allow me to dive deep into my research and understand what’s happening in my niche.
And if you’re like me and want everything in one place, SellerApp has you covered. It’s a one-stop solution for managing sales, marketing, and operations on Amazon.
When it comes to keywords, SellerApp goes above and beyond. I know that both SellerApp and Helium 10 offer keyword management tools, but SellerApp provides better comprehensive results and top-notch suggestions for my listings and PPC campaigns.
SellerApp offers a free plan with major features, like PPC analysis, profit overview, and a Chrome plugin. I gave their 7-day free trial a shot, and let me tell you, it’s perfect for small and mid-size businesses.
Features:
- Product Intelligence
- Amazon PPC Tool
- Listing Optimization
- Keywords Insight
- Sales Analytics
- Advertisement Automation
Pricing:
- Free 7-days trial
- Freemium – $0
- Pro-lite – $49 per month
- Professional – $99/month
Why Choose SellerApp Over Helium 10?
SellerApp offers budget-friendly pricing compared to Helium 10. Even without a paid plan, you get enough free access to manage your Amazon business profitably. So If you’re looking for a cost-effective and easy-to-use alternative, SellerApp is a great choice over Helium 10.
SellerApp testimonial:
⭐⭐⭐⭐⭐ “The team is very good. They are big on communication with constant updates and they listen to your feedback.” – Yaqub N.
Source: G2
8. Zoof
Zoof is specifically made for Amazon sellers, with 400 million data points gathered daily. It helps me make smart decisions as an Amazon seller. It has a robust business intelligence suite to easily analyze and monitor my products.
Analyzing and monitoring my products is easy with Zoof. I can easily track rankings, set alerts for reviews, and analyze profitability across all my SKUs.
When it comes to product research, Zoof has my back. It helps me uncover products in high demand but low supply, identify opportunities, and calculate potential profit margins.
The Reverse ASIN feature is just what I need. It lets me review my competitors’ most profitable keywords and previously used search volume, giving me valuable insights into what works.
Let me tell you about the Misspelling Checker. It also tells me how people make mistakes while searching on Amazon. With the help of Zoof, I can rank popular misspelled products to capitalize on those mistakes.
Features:
- Analyze and Monitor
- Product Research
- Reverse ASIN
- Misspelling checker
Pricing:
Zoof has three plans:
- Essentials – $29/month
- Platinum – $67/month
- Enterprise – $157/month
Why Choose Zoof Over Helium 10?
Zoof uses advanced AI to provide deep product and market analysis which is designed for beginners and experienced sellers, making it easier to navigate. Also, it offers custom analytics and insights that are not available in Helium 10.
Zoof testimonial:
⭐⭐⭐⭐ Very good Amazon PPC Tool. The PPC tool has helped our business significantly. We manage multiple accounts, and Zoof has reduced the amount of time it takes to optimize each one of these accounts. The tool has also helped us to increase sales and improve efficiency on many of our accounts.” – Chris Jenkins
Source: G2
Helium 10 Alternatives Final Thoughts
Hopefully, this guide on Helium 10 alternatives has provided you with the best tools to start selling on Amazon. Ensure that you understand your business properly to match the needs of the features of the available tools.
For beginners, I suggest JungleScout as one of the best options. It does not have a free trial, but you can try its 7-day money-back guarantee to check out its amazing features. You can claim a Helium 10 Free Trial in 2025.
FAQs
What is the alternative to Helium 10?
When looking for options similar to Helium 10, it’s important to think about marketing and features. We’ve listed some top picks that users have rated highly, including A2X, Jungle Scout, Perpetua, and Teikametrics.
Is there a free version of Helium 10?
Yes, you can use Helium 10 for free! Even though it’s limited, you can access various tools like product research, keyword research, and listing optimization.
Is Zoof better than Helium 10?
If you’re looking for a tool that covers everything for selling on Amazon and Walmart, Helium 10 is better than Zoof. It offers more features, reaches a wider audience, and works across multiple marketplaces.
Is Helium 10 only for Amazon?
Helium 10 is designed for both Amazon and Walmart sellers.
How long is Helium 10 free?
Helium 10’s free trial lasts forever but has limitations and restricted access. If you want more features, you can upgrade to a premium plan anytime by selecting the Upgrade option on your dashboard.
